The 2008 World Public Sector Report, People Matter: Civic Engagement in Public Governance, highlights the importance of civic engagement in public governance and by profiling several case studies, demonstrates how such practices gain the capacity to strengthen governance, make it more transparent and accountable and most importantly, contribute to developmental outcomes that are more sustainable, equitable and just. The Report also highlights several challenges and cautions that adequate attention must be given to the issues of power relations, institutional capacities of the government as well as the civil society organizations and adaptation of methodologies and strategies that suit the local conditions and other factors crucial to the introduction of successful civic engagement practices in public governance.